Streaming Guide
New on Prime Video and Apple TV in September 2026
By Jordan A. · · 4 min read
Netflix hogs the spotlight, but Prime Video and Apple TV are where a lot of the month's most interesting stuff lives. September brings a Ryan Reynolds action comedy, a moody Australian thriller, a spy drama at the top of its game, a McConaughey and Harrelson reunion, and a spinoff from one of streaming's biggest brands. Here is the full rundown for both platforms and when each one lands.
Mayday on Apple TV
Apple kicks the month off with its biggest movie, Mayday, on September 4. The action comedy pairs Ryan Reynolds and Kenneth Branagh, a matchup that reads like a dare, with Reynolds bringing the fast-talking chaos and Branagh the buttoned-up menace. It is the kind of star-driven swing Apple has been leaning into, and it makes for an easy, crowd-pleasing Friday night. If you want the month's splashiest new film, this is it.
Last Seen on Apple TV
On September 9, Apple gets moodier with Last Seen, an Australian thriller that debuts with its first two episodes. Patrick Brammall leads it, and the show trades spectacle for slow-building dread, the kind of atmospheric mystery Apple has quietly gotten very good at. If your taste runs to tense, character-driven thrillers rather than loud ones, put this on your list. It is the sleeper pick of the platform's month.
Apple's biggest return of the month
The heavy hitter arrives September 16, when Apple's Emmy-winning spy drama comes back for a sixth season. Gary Oldman returns as Jackson Lamb, the brilliant, revolting boss of a unit of washed-up MI5 agents, and this run adapts two of Mick Herron's novels as the team lands in a fatal game of retaliation. It releases one episode a week rather than all at once, so it becomes the show you look forward to every Tuesday through the back half of the month. It is prestige television at its most reliable, and a big reason Apple keeps punching above its size, something we dug into in our piece on why Apple TV is winning prestige TV.
Brothers on Apple TV
Apple closes the month with a comedy on September 23, launching Brothers with two episodes. The draw is the cast, since it reunites Matthew McConaughey and Woody Harrelson, more than a decade after they first shared the screen. Two movie stars of that caliber doing a buddy comedy together is exactly the kind of easy, charming hang a good streaming service needs, and the built-in chemistry does a lot of the work. It is the feel-good pick to end the month on.
Neagley on Prime Video
Prime Video's month belongs to Neagley, arriving September 16. The Reacher spinoff hands the spotlight to Frances Neagley, played by Maria Sten, now a private investigator in Chicago chasing justice for a friend killed in a suspicious accident. Alan Ritchson is set to appear as a guest star, linking it back to the flagship series. For fans of Prime's action bench, this is the platform's marquee drop of the month, and it slots neatly next to the network's other tough-minded thrillers on our best Amazon Prime shows of 2026 list.
How to plan your month across both
Spread it out and you will barely have a dry week. Start with Mayday on the 4th for a big movie night, ease into Last Seen on the 9th when you want something slower, then hit the busy stretch on the 16th when the spy drama and Neagley both land. Close out with Brothers on the 23rd for a lighter finish. Apple carries the heavier lifting this month, but Prime's one big swing is a good one. For the full picture of what else is worth your time on the platform, our roundup of the best Apple TV shows of 2026 keeps the queue stocked between premieres.
Between the two, September is a strong month for anyone who likes their television a cut above the noise. The trick is just remembering to actually open the apps you are already paying for, because the best lineup in the world does you no good if the icon never gets tapped.
Two platforms, two very different bets
What is interesting about lining Apple and Prime up side by side is how differently they play the game. Apple runs a boutique, releasing a small number of shows and movies and pouring money into making each one feel like an event, which is why its September is stacked with names like Reynolds, Branagh, McConaughey, and Harrelson. Prime takes the opposite approach, running a sprawling catalog where a few tentpoles like the Reacher universe carry the brand while thousands of other titles fill the shelves. Neither strategy is wrong, they just suit different viewers. If you want a curated handful of things that are almost always worth your time, Apple is the pick. If you want depth and the occasional big swing buried in a huge library, Prime delivers that. The smart move, if you carry both, is to use Apple for your appointment viewing and lean on Prime when you want range or something specific from its deep back catalog. September is a good month to see the contrast in action, since both are showing off exactly what they do best at the same time.
Paying for both and still not sure what to watch? BingeNext reads across every service you have and points you at the single best option for tonight. Get show recommendations that cut through the clutter.
Topics covered: apple tv september 2026, prime video, neagley, mayday, streaming guide
About the author
Jordan A., Founder, BingeNext
Jordan A. is the founder of BingeNext and writes every guide on this site. He built the recommendation engine after one too many nights lost to the streaming menu, and he still tests every pick the hard way: by watching it.